How Do I Know Which Marketing Channel Brought Me a Customer?

The simplest way to know which marketing channel brought you a customer is to ask every new caller, "How did you hear about us?", write the answer in one place, and review the totals each month. Add unique phone numbers or links per channel if you want more precision.

What should I say on the phone?

Ask it on every call, from every person who answers the phone. The habit matters more than the tool.

Where should I record it?

One spreadsheet or your job software, with columns for date, name, service, town, source, whether you quoted, and whether you won the job. Keep the source options fixed: Google search, Google map, referral, directory, social media, truck or sign, repeat customer, other.

How can tracking numbers help?

A separate call-tracking number on each channel counts calls automatically. Use the same number consistently so your business details stay matching across the web.

How do I track website leads?

Add a "How did you hear about us?" field to your form, and use tagged links (UTM parameters) on ads and social posts so your analytics show the source.

What numbers should I review monthly?

• Leads per channel
• Jobs won per channel
• Revenue per channel
• Cost per channel, and cost per job won

What if customers say "Google"?

Ask one follow-up: "Was that the map, a search result, or another site?" It splits a vague answer into something useful.

Where do I go from here?

Read how to get more customers for a home service business, and is a paid directory listing worth it. If you are listed on MidTen Home Pros, claim your business for free.