Is a Paid Contractor Directory Listing Worth It? What Should I Measure?

A paid directory listing is worth it when the jobs it brings in earn more profit than the listing costs. To know, track the calls and messages that come from it, how many become jobs, what those jobs earn, and your cost per job won — then compare that to your other channels.

What should I measure?

• Calls and messages from the listing
• Estimates given to those leads
• Jobs won from them
• Revenue from those jobs
• Cost per job won: listing cost divided by jobs won

How long should I give it?

Give it enough time to see a pattern — usually a few months — and compare the same season to the same season where you can. Home services are seasonal.

How do I know a lead came from the listing?

Ask every caller how they found you and record it. See which marketing channel brought a customer.

Is a directory different from buying leads?

Yes. A directory listing puts your business in front of homeowners who contact you directly. Shared lead services sell the same request to several companies. See getting local customers without shared leads.

What makes a listing perform?

A complete profile, real photos, reviews, clear towns served, and fast responses. See what to put on your contractor profile.

How does MidTen Home Pros work?

Every business can claim a free listing. Paid options add visibility in specific towns and services, with limited spots per area. See advertise and pricing.