What Should I Put on My Contractor Business Profile?

A contractor profile that earns calls tells a homeowner, in seconds, exactly what you do, which towns you serve, what your work looks like, and how to reach you. Fill in every field with real, specific information — empty fields and stock photos cost you calls.

What must be on the profile?

• Business name exactly as it appears on your license and trucks.
• Phone number that gets answered or returns calls the same day.
• Services: list each one you actually do, not a generic "contractor".
• Towns served: name them. Homeowners search by town.
• Hours: real hours, including whether you take weekend or emergency calls.
• Website if you have one.

What photos work best?

Your own recent jobs: before and after, finished work, your crew and truck. Real photos from Middle Tennessee homes build more trust than polished stock images.

What should the description say?

Two or three short sentences: what you specialize in, how long you have served the area, and what a customer can expect. Skip slogans.

Should I list my license and insurance?

Yes, if you hold them. Homeowners increasingly check on verify.tn.gov and appreciate seeing a license number.

How do reviews fit in?

They are the deciding factor for many homeowners. Read how to get more reviews.

How do I update my MidTen Home Pros profile?

Your business may already be listed. Search for it, then claim your business for free to correct details, add photos and set your service area.

What about a website?

A profile gets you found; a website closes the visitor. See what a contractor website should include.